In today’s fast-paced and visually driven digital landscape, your website isn’t just a virtual address – it’s a gateway to your brand’s story, values, and aspirations. At Rank It, we understand the artistry and science behind creating a captivating online presence that not only dazzles the eyes but also engages the hearts and minds of your audience.

With our web design in Altrincham service, we go beyond aesthetics – they’re a fusion of creativity, functionality, and strategic vision. Each website we design is a reflection of your brand’s identity and a testament to our commitment to excellence. From sleek and minimalist designs that convey modernity to immersive layouts that captivate the senses, we tailor every element to resonate with your target audience.

Are you ready to unlock the hidden potential of your website and enhance your online visibility? Our comprehensive SEO audit is designed to provide you with valuable insights that can supercharge your digital presence.

Why Do You Need an SEO Audit?

An SEO audit is like a health checkup for your website. It delves into the intricate details of your site’s performance, highlighting strengths, weaknesses, and opportunities for improvement. Whether you’re a seasoned website owner or just starting your digital journey, an SEO audit is a crucial tool.

On-page Search Engine Optimisations are changes that can be directly made to a website, changes that are entirely under our control.

This includes elements from technical SEO such as (but not limited to):

• Content & META data optimisation
• The “crawlability” of your domain
• Correct implementation of international targeting (HREF=”Lang”)
• Page speed optimisation
• Correction of 404 errors & 301 redirects
• HTML and XML sitemap optimisation
• URL structures & informational architecture.
• Duplicate content
• Website design
  …and much more!

We offer website migrations as part of our technical SEO services, to ensure that you are not losing any traffic if you decide to change your domain.

The other side of the coin for on-site SEO is content. A large proportion of what SEO activity consists of is the research, creation and optimisation of content. Many in the industry would argue that there is less of a focus on keywords, with the introduction of ‘Keyword not-provided’ in 2011.

However, if there isn’t an URL or landing page optimised for a particular keyword (or set of keywords) there is next to no chance that this will generate any traffic organically.

When we develop content for success in the long term, we look at the entire domain (as Google does). Google is advanced enough to understand if a landing page is directly relevant to the topics/themes that are covered as part of the whole domain.

We combine elements of content marketing, blogger/influencer outreach and PR to drive link acquisition. We believe that a core approach to off-site SEO is around the development of “hero” content combined with a strong PR strategy.

At Rank It a core approach to link acquisition is the development of hero content such as videos, infographics or interactive pieces. Utilising the Rank It PR team we reach out to contacts at relevant publications such as the Huffington Post, the BBC or the Guardian to feature this content. As part of this placement a link is normally provided back to the brand – as a form of citation.

This approach to off-site search engine optimisation enables us to drive some incredibly authoritative & relevant backlinks in accordance with Google’s webmaster guidelines.

Separately we also utilise more traditional link acquisition techniques such as blogger outreach, branded events and brand link building. We are a White Hat SEO company meaning all our link-building techniques will have a permanent impact no matter how many changes on Google algorithm across time.

As mentioned previously off-site search engine optimisation is to do with how authoritative/trust worthy a domain is. From a simplistic view. authority for a domain is increased through links to the website. However, this isn’t just down to how many links you have – instead think of this broken down into three core elements:

• The number of linking route domains to another domain
• The power or trust of these linking route domains to another domain
• How relevant these linking route domains are to our domain.

To boost the authority of a site, we provide link building services that drive relevant quality links through to our domain.